A total of 157 initiatives were carried out to strengthen tourism promotion and management in Sitges. Throughout the year, the implementation of projects funded by €5 million from Next Generation EU funds was intensified, with initiatives focusing on sustainability, digitalisation, accessibility and competitiveness. International promotion, tourism intelligence and digital communication were also strengthened, helping Sitges move towards a more sustainable, innovative and competitive tourism model.

A total of 132 initiatives were carried out to strengthen tourism promotion and management in Sitges. Throughout the year, progress was made on projects funded by €5 million from Next Generation EU funds, while reinforcing the destination’s commitment to sustainability, tourism intelligence and international promotion. Other highlights include the renewal of the Biosphere Gold certification, the growth of digital activity and the consolidation of Sitges as a leading MICE destination.

More than 120 initiatives have been launched to strengthen the promotion and management of tourism in Sitges. Securing €5 million in Next Generation funding for the development of long-term strategic projects. Strengthening the destination’s position on the international stage through a commitment to sustainability, innovation and tourism promotion.

More than 120 initiatives have been launched to boost tourism promotion and support the sector’s recovery following the pandemic. Sitges has been established as a sustainable and smart destination through the award of Biosphere Gold certification and membership of the DTI network. A new marketing plan for 2022–2026 has been drawn up, and campaigns have been rolled out to improve the destination’s positioning and competitiveness.

More than 110 initiatives have been launched to tackle the impact of the pandemic and support the recovery of the tourism sector. Digital promotion and marketing have been stepped up through the “Sí, a Sitges” campaign and initiatives targeting local markets. There is a commitment to sustainability, smart tourism and infrastructure improvements, such as the new visitor centre at Can Milà.